Thanks @andysernovitz, (he wrote the book on word-of-mouth marketing) who recently wrote about a great creative blog idea by the NYC Department of Transportation in his latest newsletter. That’s right, you might think potholes are boring, but if you lived in NY you’re maddened by the number of potholes on the city streets, right?

So DOT takes to the web with The Daily Pothole blog where they chat about the potholes they fix (239,399 this year alone,) they poke fun with a pothole mascot, they’ve got pictures of workers fixing potholes and you can report a pothole. You can also search streets for potholes.

Who thinks the DOT can’t be fun? Not them!

If you think you don’t have content to blog about, post to Facebook, Twitter or any social network you’re nuts!

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