The quickest way to improve your email marketing is to test and see what works and what needs improvement. It’s easy to do, and you can test anything in your email – subject lines, images, copy, preheader, Call to Action (CTA) buttons. Seriously, anything!

Here’s a recent CTA button test we ran – and the results!

Call to Action: We assumed (assumed being the operative word) that the word Download might be scary to some people. So we used the word Get on our calls to action instead (i.e., Get the Guide). Then we thought, “Hey, why not test it in an email?” It’s a good thing we did, because the CTA button with the word Download actually performed better than Get. Who knew?


Download the Guide received 2% more clicks and a whopping 43% more revenue than Get the Guide.

It pays to test your hypothesis and find out what works for your audience. What tests have you done lately? Feel free to share – I’d love to hear about it.

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