Most people know LinkedIn as the premier social network dedicated to business. Unless you have closely followed its evolution since launching in 2003, you may have missed some updates.

One of its key evolution points was the launch of Company Profile Pages in March of 2008. Since then, there have been many enhancements. Most notable was “Insights.” Insights were the 1.0 version of Analytics about your Company Page, which helps you understand how your page works and which areas you need to enhance to improve traction.

Following recent changes aimed at simplifying the platform’s usability, Company Profile Pages are now just called ‘Company Pages‘ and “Insights” are known as Analytics.

In this episode of Tips in 2, we take you on a quick tour of LinkedIn Company Page Analytics. This overview allows you to see how much information you can gather from the data behind your page.

Click on the video below and let us show you around.

For more info on LinkedIn and other social media platforms, click here.

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