It’s hard to believe, but 2023 is just around the corner. And with a new year comes new challenges and opportunities for email marketers. So what trends should you be aware of? In this blog post, we’ll take a look at some of the most important email marketing trends for 2023. We’ll also provide tips on how you can stay ahead of the curve and continue to succeed in the world of email marketing!

1. Continued rise of mobile email

In recent years, there’s been a major shift toward mobile email usage. And this trend is only going to continue in 2023. According to Litmus, 66% of all email opens now occur on a mobile device. This means that it’s more important than ever to make sure your emails are optimized for mobile devices. If they’re not, you risk your emails being ignored or deleted.

2. The need for more personalized emails

With the continued rise of mobile email comes the need for more personalized emails. This is because people are now used to getting highly personalized content on their mobile devices, such as through social media and push notifications. As a result, they expect the same level of personalization from brands that they’re subscribed to. If you want to stay ahead of the competition, it’s important to start personalizing your emails for your subscribers.

3. The importance of adding value

In the past, email marketing was all about selling, selling, selling. But now it’s all about delivering value. Your subscribers are bombarded with marketing messages on a daily basis, so they’re only going to pay attention to the ones that offer them something of value. Whether it’s a helpful blog post, an exclusive coupon code, or early access to a new product, make sure your emails are providing value to your subscribers.

4. Delivering a positive customer experience

In today’s competitive landscape, it’s not enough to just deliver a good product or service. You also need to make sure your customers have a positive experience with your brand from start to finish. And that includes their experience with your email marketing. Make sure your emails are well-designed, easy to read and offer a great user experience.

5. Growth of automated email marketing

Email automation is nothing new. But it’s become increasingly popular in recent years, and that trend is only going to continue in 2023. Email automation allows you to send emails to your subscribers automatically, based on certain trigger events. For example, you can set up an email automation campaign that sends a welcome email to new subscribers or a promotional email to subscribers who haven’t interacted with your brand in a while.

6. Need for speed

With more and more people checking their email on their mobile devices, it’s important to make sure your emails load quickly. Nobody wants to wait around for an email to load, so if yours is taking too long, there’s a good chance people will give up and move on to something else.

7. The importance of a strong subject line

In a world where people are bombarded with marketing messages, it’s more important than ever to make sure your email stands out from the rest. And one of the best ways to do that is with a strong, attention-grabbing subject line. Make sure your subject lines are clear, concise, and to the point. Here’s a previous post in which we covered this topic.

8. Engaging content

Just like with any other type of marketing, your email marketing needs to be engaging if you want people to pay attention. Boring, generic emails will just get deleted. So make sure your emails are interesting and relevant to your audience. 

Interested to find out more? Browse the rest of our blog for other marketing tips. If you’re ready to create your first email, survey, sign-up form, or landing page then register for a free trial to get the tools you need to build powerful marketing campaigns!

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