Happy New Year! 新年快乐! Feliz Año Nuevo! !سنة جديدة سعيدة Bonne Année!

Can you believe it? 2016 is nearly at an end and the New Year is upon us. Champagne is chilling, resolutions are being made, and before you know it, it’ll be 2017!

In the spirit of ushering in the new, we took a look at our inboxes (past and present) and picked out some of our favorite email subject lines for the occasion: 20 for New Year’s Eve and 17 for New Year’s. Because let’s be honest, choosing 2,017 subject lines would just be crazy!

Countdown… 3… 2… 1…

Getting ready for the ball drop dominates NYE subject lines. And don’t forget the power of emojis! Use this last email of the year to drum up last-minute revenue, offer special sales, or simply wish your readers a Happy New Year:

1. One day left: NYE reservations | OpenTable
2. Happy New Years Eve: The Top 15 from 2015! ?  | GrubMarket
3. COUNTDOWN: $10 Coupon + 40% off all Meat, Olives, Fish, Caviar and Crackers | World Market Explorer
4. When the clock strikes 12… | Uber
5. Celebrate New Year’s Eve with Free Shipping on ALL Orders! | Pottery Barn
6. The Best Cookbooks (and Finger Foods) of 2015 | Epicurious
7. End 2015 with a WIN | Yahoo Sports
8. Hold on to these at midnight | Snowe
9. Last Chance: Win a $500 Gift Card by Voting for T+L’s Destination of the Year! | Travel + Leisure
10. ENDS THURSDAY: Find NYE Looks for $20.16 | Rent the Runway
11. ⭐ New Year Countdown! Save 16% Until The Ball Drops ⭐ | LivingSocial
12. 3, 2, 1, Guess What? | uforia studios
13. Skip the Auld Lang SIGH | Jonathan Adler
14. Start counting down to dressing up! | Nordstrom
15. The Procrastinator’s Guide to NYE | 7×7
16. Countdown to Chic | Etsy
17. It’s the Best of the Rest of 2015 | Wakefield National
18. It’s been quite a year! Just look at what you helped us accomplish. | Casper
19. Wishing you a very happy New Year | Crate and Barrel
20. Give by midnight to double your gift | SF-Marin Food Bank

Happy New Year!

“New Year, new you” dominates emails after January 1. Whether your business focuses on retail, fitness, hospitality, or services, there’s an opportunity for everyone to take advantage of a seasonal pun.

1. Happy New Year! Shop resolution-ready favorites for less | Wayfair
2. Your post-NYE recovery plan | Tasting Table
3. Joshua Tree Yoga Retreat ?  A New Year, A New You | Yoga Lately
4. Conquer Your Cooking Resolutions Next Year | Panna
5. Start the year by learning something new | Coursera
6. ? NYE 2016 Giveaways: The Flaming Lips, Chet Faker, Flying Lotus, Girl Talk… | DotheBay
7. Out with the old and in with the new year | Zipcar
8. Start Your New Year Off at The Pad | New Year’s Day Workshop, Detoxes, & REBOOT’s back! | The Pad Studios
9. New Year. New Styles. | Everlane
10. Hungover? 13+ Cures From Around the World | Travel + Leisure
11. New Year. New Socks. Only in the Pop Shop. | Pop Physique
12. ? Happy New Year | Banana Republic
13. 15 Satisfying, Healthy Recover Recipes | Food & Wine
14. Bright New Year | Move Loot
15. New Year Resolution: Hydrate! 20% Off SodaStream + EXTRA 20% Off CLEARANCE | Williams-Sonoma
16. Happy New Year ?! $12 activewear pants today: cardholders, get a running start on your resolutions | Old Navy
17. Welcome the New Year with New Shoes, Of Course | Barneys New York

Christmas and Hanukkah are just five days away — don’t forget to start setting up your New Year’s email campaigns too!

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