Contributing Author

• Small business marketing

What Gmail’s New Grid View Means for Your Emails

Google wants to transform the landscape of your promotional emails, as it plans to toss out the list-based look and turn the promotions tab into a Pinterest-like grid.

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11 years ago

• Email Marketing

Sample Email of Request for Product Demo | Show ’em What You’ve Got – Send These Demo Emails Today

Product demo emails are some of the most effective ways to teach people about the great products and services you offer. In this post we'll share how to create one.

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11 years ago

• Small business marketing

Advice from a Social Pro: Using Video for Your Small Business or Non-Profit [VIDEO]

Taking advantage of video for your small business can make you stand out from the crowd. This short video shares actionable tips:

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11 years ago

• Email design

Don’t Let Your Email Look Defeated – 3 Essential Design Elements

While it's easy to take a pre-made email template and run, here are 3 elements you should always include in your design to ensure "you got this!"

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11 years ago

• Small business marketing

How to Choose the Right Display Advertising Network

Choosing the right ad network can seem intimidating. Ask these 6 questions to find the right display advertising network for your business.

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11 years ago

• Email Marketing

5 Elements of an Effective Call to Action

A call to action - every email's gotta have one. How do you create an effective one? Every successful call to action has several common elements. Check out our checklist:

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11 years ago

• Small business marketing

Taking the Next Step – Optimizing Your Emails

How do you continue to leverage your emails and improve your campaigns? Here are three simple steps you can take to supercharge your email marketing efforts.

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11 years ago

• Small business marketing

How to Pick Effective Keywords [VIDEO]

Discovering keywords people use to find your blog or website can be helpful in expanding the reach of your web properties. Here's how to choose the best keywords:

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11 years ago

• Social media marketing

Facebook’s Changing Algorithm: How to Make it Work for You

With Facebook's ever-changing algorithm, increase the shareability of your Facebook content by keeping these tips in mind:

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11 years ago