Contributing Author

• Small business marketing

How Email Marketing Helps Your Small Business [GUIDE]

If you're wondering how email marketing can boost your business, you're not alone. VerticalResponse is here to get you the answers you need.

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11 years ago

• Small business marketing

Need Content? Tap into the Crowd!

Here are some ways to leverage content created by your biggest fans or power users, and incorporate it into your marketing mix.

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11 years ago

• Social media marketing

Advice from a Social Pro: Integrating Social into Your Marketing Mix [VIDEO]

This video series provides answers from industry pros to some of the most pressing social media questions facing today's small businesses.

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11 years ago

• Email Marketing

How to Tie Current Events into Your Email Marketing

Daily news might sound like an odd place to turn to for email marketing ideas, but it can be a gold mine of topics. Take a look and some tips from this example:

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11 years ago

• Social media marketing

Creating Facebook Retargeting Ads: A Step-by-Step Guide

Learn how to retarget your existing customers through custom audiences on Facebook in this short and useful guide.

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11 years ago

• Email Marketing

4 Big Tips for More Email Clicks

Getting your email opened is important, but you need readers to take some kind of action. Here's how you get your readers to click through:

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11 years ago

• Social media marketing

Social Media Marketing Automation Dos and Don’ts

Using automation tools can help you maintain a consistent social media presence. Here are dos and don’ts on how to integrate them into your marketing.

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11 years ago

• Small business marketing

The 8 Most Overused Words in PR and Marketing

Some adjectives are used so often that they no longer have any real meaning and do nothing but clutter up your copy. Avoid these eight "fluff" words.

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11 years ago

• Email Marketing

Improve Your Email Response Rates with List Segmentation

Want to improve your email marketing response rates? Consider segmenting your list. Here are some ideas for smart list segmentation.

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11 years ago