Can Your Employees Push Back?
As the CEO of VerticalResponse, I’m actively involved in the day-to-day and right now I’ve got 12 direct reports. They span from coordinators to SVP level, so I’m dealing with a varied bag of...
What Should You Know About Long Tail and Short Tail Keywords?
Learn the difference between long tail and short tail keywords and how to use them to better target customers that convert.
What’s New Wednesday: Twitter Remarketing Service
In this episode of What's New Wednesday we highlight Twitter's new Remarketing Service.
7 email testing and delivery tools for a biz on a budget
Editor’s note: VerticalResponse recently announced the launch of Test Kit, which allows users to automatically preview and test emails in a few clicks — eliminating the need for an external testing and...
Should LinkedIn Groups Be Part of Your Social Strategy?
Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. But unfortunately, a lot of people take a “set it and forget it” approach when it comes to one of the larger social networks...
How Your Energy Affects Your Team
Have you ever considered how your energy affects everyone around you? Think about it from the vantage of being the CEO of a company. When you walk in the door, all eyes are on you and your employees’ antennae...
What’s New Wednesday: Embedded Tweet Link Feature and Apple iOS 7 Beta
In this episode of What's New Wednesday we highlight Twitter's new analytics on embedded tweets as well as a review of Apple's new iOS 7 Beta.
Slow and Steady Wins the Social Media Race
Social media is growing at an impressive rate. It seems like every week a new app, website or platform is created that connects friends, acquaintances and strangers, or allows broad-spectrum posting of text, images...
Quick & Savvy Competitive Analysis – Where to Start
What exactly is a competitive analysis? It simply means assessing and having a good handle on who your competitors are, what value they provide, understanding their (and your) strengths and weaknesses, and where...
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