Inc.com: Do Your Employees Follow You on Social Media?
There are no firm rules when it comes to when – and how – to react to employees' social media posts. Here are some of my suggestions on how to approach the issue.
Email & Social Marketing – 2011 – A Year in Review
2011 has been an eventful year and the inbox wasn’t any exception. In fact, the inbox washit hard and often. According to the folks at the Radicati Group, a technology market research firm, more than 2.8...
How ModCloth Takes the Social Media Cake
What’s wildly successful, unbelievably adorable, and huge on social media? If you said, “cat videos,” or “Ryan Gosling,” you’re absolutely correct, but I’m also talking...
Promos So Fine, They Blow Our Minds
“Oh promos, you’re so fine, you’re so fine, you blow our minds! Hey promos!” – Like a catchy tune, a good promotion has the opportunity to successfully stick in the eyes, ears and mind of an eager...
Has Facebook Engagement Gone to the Dogs?
I’m tired of hearing the question; does anybody buy anything from Facebook? Maybe Facebook Ads work for some, but it’s really the endorsements, the Likes and the comments in the newsfeeds that drive...
BlogWorld Expo: Want to Resonate with Your Audience? ‘Get Real.’
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the fourth in a series of posts on their learnings from the conference. See the first three...
Small Business Saturday is November 26 – Start Marketing Now!
Small Business Saturday is November 26, the day after Black Friday and right before Cyber Monday, and it was created by American Express. They’re asking millions of Americans to shop at their favorite local stores...
BlogWorld Expo: Sweet Social Media o’ Mine – The Roxy Theatre’s Reinvention
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the second in a series of posts on their learnings from the conference. See the first post...
Get Your Support Team Holiday-Ready
With the holiday season coming up faster than a speeding reindeer, it’s important to be prepared. In no other area is this more crucial than your customer service. According to a recent Consumer Reports survey,...
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