9 Ways to Delight Your Facebook Fans Without Giving Away The Farm
When it comes to social media marketing, and Facebook in particular, the name of the game is engagement. Conventional wisdom says that the best way to keep your Facebook fans engaged is to reward them, the most...
iMedia Connection: “Social”-ize Your Email Marketing in 5 Easy Ways
I recently guest blogged for iMedia Connection, and wrote a post called “Social”-ize Your Email Marketing in 5 Easy Ways. If you’re crunched for time and want to get the most bang for your...
3 New Places to Include Facebook, Twitter & Linkedin Icons
As a small business owner, it’s imperative that you work at building your prospect and customer lists. And it’s OK to have separate contact lists. We all do. Some customers like to be reached via email,...
Can Your Business Have a Daily Deal? Groupon Move Over!
I am on the Omaha Steaks email list, I love giving these gifts and even better – people love to get them! I went onto their site and was surprised to see that they have a “Deal of the Day.” With...
Rise To The Top With Facebook EdgeRank
Facebook can be a great place to market your small business; many of you have set up fan pages and are actively building a Facebook audience. One thing you may not realize, though, is that not all of the messages...
What the Heck is Google+ and What Does it Mean For My Business?
Now that Google+ is beginning to open to the public I thought I’d get my social media manager, Ellery (first VerticalResponser to join Google+), to give me a rundown of what it’s all about. Another...
Social Media Day Comes to a City Near You
I love the concept of Meetups, which are localized gatherings of people engaging around common interests. You may have even read my recent blog post about organizing a Meetup of your own. And if you’re in San...
7 Easy Steps to Get More Action on Twitter
If you’re using Twitter for your business, good for you! You’re probably wondering how to get more Twitter activity such as re-tweets and followers. Well, here’s a fun idea you might want to give...
Social Media Engagement – Do Kids & Puppies Rule?
As an active social media participant and contributor, we are always interested in seeing what our fans and followers respond to when we post and share new content. To shake things up a bit from our usual marketing...