How to Make Social Media and Email Work Together Q & A
Last week we hosted a webinar, How to Make Social Media & Email Work Together, which was part 7 of our Social Media Series. We had quite a few great questions from that webinar and we wanted to share them with...
How We Won Gold in the MarketingSherpa’s Email Marketing Awards
Last month we won gold in the MarketingSherpa’s Email Marketing Awards for ‘Best Dynamic Content or Personalized Email for our Social Media Series’ email messages. I feel really great about this award because we...
Enabling Employees to Promote Your Business with Social Media
Anyone who is working for a small business knows it’s tough to do it all. You can’t be the only person who does your email marketing, your social media, your customer support, your sales, your product management,...
The Wine Industry has Social Media Potential
Many of our winery customers do some of the coolest email marketing. I’ve seen gorgeous wine tasting event invitations, the funniest wine cartoons, wine paring suggestions I could practically taste and award...
Cottonelle is Having Some Marketing Fun – Take the Roll Poll
Cottonelle toilet paper probably doesn’t get a chance to really engage with their customers other than the cooky advertising they do on TV. You know the ones with the bears? But they’ve done something...
Part II: How VerticalResponse Uses Social Media
Over the past few weeks I’ve been getting comments asking how VerticalResponse uses social media to grow our business. I started answering this question in Part I: How VerticalResponse Uses Social Media where...
Part I: How VerticalResponse Uses Social Media
Over the past few weeks I’ve been getting comments asking how VerticalResponse uses social media to grow our business. The answer is lots of ways. So here’s part one of an overview of our social media...
A Look at the Difference Between Social Media and Email List Building
A “follow” or “friend request” in the social media space can be like gold to some companies, especially for the businesses that measure success by the number of followers and fans they have....
Non-Profits Can Rule the Social Media World
Small businesses can use a bevy of marketing tools that can help bring personality and engagement to an online conversation with customers. However, non-profits organizations have always had to be cost conscious...
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