Start Blogging! 10 Reasons Why You Think Time Wasted Might Be Time Well Spent
Yes it’s true, if you are considering a blog for your business, or revisiting one you haven’t posted to in a while, there is a time commitment…but DON’T RUN AWAY FROM READING THIS! First and...
Lessons in Word-of-Mouth Marketing
Last week I attended the Word-of-Mouth Supergenius Conference that was put on by our friend Andy Sernovitz from gaspedal in Chicago. This conference with its 12 how-to classes, 6 author lunches and 12 real-world...
Take a Tip from Restaurants on Email Marketing & Social Media
If you’ve got a business that requires getting the word out to customers on a daily or weekly basis, using email marketing with social media can lead to a winning combination. One industry that can thrive on...
Promoting Your Business By Showing Appreciation for Another Business
Last week, while doing a search for “VerticalResponse” on Twitter, I stumbled upon a very smartly crafted Tweet. It had 2 key elements, it mentioned what the customer’s end goal was and it...
Cause Marketing: Giving Profits to Charity
I recently walked into a holiday decoration store in a mall. Neat ornaments, nice decorations, and since it was a new store I told the gentleman behind the counter that it was a great place. “Thanks”,...
How Small Businesses Are Planning to Spend on Marketing in 2010 – Part 2 of Our Survey is Here!
Drum roll please… the second part of our survey to 831 small businesses is here! We released the results on 2010 marketing spend for areas such as email marketing, social media, online banner ads and search engine...
Email Being Replaced by Social Networks? Not So Fast Wall St. Journal
The Wall Street Journal recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how...
Use Email Marketing to Get Reviews!
I received an email this week from CB2, a Crate and Barrel brand. It was interesting to me because they used an entire email marketing campaign to compel their recipients to give their products a review. If you...
How Twitter & Email Marketing Work Together
Many small businesses understand they need to get on the “social media bandwagon” but you might not know how to start, or better yet, why to even do it. You just hear about social media and think,...
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