Case Study: LockPickShop Uses Email Marketing To Boost Facebook Fan Base and Bring in Revenue
We are often asked about successes with email marketing from other businesses so we decided to start publishing more email marketing case studies from various industries. This is a great one about how a the...
Q&A: How To Make Social Media & Email Work Together
A few weeks ago I was asked to present on How to Make Social Media and Email Work Together at SocialBiz 2010, a conference here in Northern California. After the presentation I had some great questions from the...
4 Easy Steps for Using Email to Get Interaction in Your Online Community
If you run an online community, good for you, probably means you like to get closer to your customers! So you build a community to get engaged with your customers and want them actively participating in...
5 Tips for Making Social Media Local
Many of our email marketing customers sell their product and services to local communities which is great. Say for instance you run an Irish pub, you aren’t going to ship your corned beef and cabbage with a...
Lessons in the New Marketing Experience
Yesterday I attended the New Marketing Experience Conference that was put on by our friend Chris Brogan and New Marketing Labs. This conference was packed with social media advice. Instead of writing paragraph...
Social Media Campaign Ideas to Build Fans & Increase Engagement
Many social media programs are goaled on the amount of friends or followers as well as the engagement levels of those friends and followers. Contests, give-a-ways and polls are all great ways to build your...
eMarketer: Combining the Strengths of Social and Email
eMarketer reported on a study by Strongmail that said that this year social media will make email marketing more powerful. “Even though people are spending more time using social media, they are not abandoning...
Do You Publish Your Email Subject Line to Twitter & Facebook? Consider Changing It…
Here’s a quickie! I’ve been looking at a bunch of people who are doing a great job publishing their email marketing campaigns out to the web with a hosted version of the email, then using the subject...
Social Media Partnerships Can Increase Awareness
One of the list building tactics that we have discussed on the blog before for your email marketing is to partner with another business and feature each other in your email newsletter. I saw this Facebook message...
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