5 ways to turn first-time customers into return customers
Customer acquisition is always important, but your company needs repeat business to succeed. Follow these tips and learn how to get people coming back to you, time and time again.
Email Design Guide | Email design do’s and don’ts
Your design choices can make or break your email campaigns. Find out which design elements you should embrace and which you should avoid.
Measure your email marketing success with KPIs
Email marketing is good for business, but how can you be sure your campaigns are paying off? Here's how to measure your success with KPIs.
Email marketing tips for Black Friday, Cyber Monday and Giving Tuesday
Millions of people will shop the last weekend of November, you can leverage this to benefit your biz.
Email marketing funnel: Matching message to buyer journey
When cultivating customers from awareness to purchase, consider what a strong email marketing funnel can do for you.
Design effective emails from head(er) to foot(er)
Great emails are a secret weapon that isn't really so secretive. Learn how to make a knock-out header and footer.
Email invitation subject line examples | You’re invited: 6 tips for creating attendance-boosting event emails
Make sure your next event email brings in guests by using this handy cheat sheet.
6 super survey questions for retail heroes
Ready to be a hero to your customers? Create a super survey with six powerful, result-focused questions:
5 A/B tests you can start running today
A/B testing lets you see what’s resonating with your customers and what isn’t. Start running these five tests, and learn how you can improve your email marketing.