Don’t Waste Your Dough! 5 Secrets to Maximizing Google AdWords
Did you know that when managing your Google Adwords pay-per-click (PPC) campaigns, it’s pretty easy to waste big bucks without even knowing it? That dough down the drain could be put to good use, especially...
Yikes! When Mistakes Happen in Your Email Marketing…
Here are 4 steps to help your small biz minimize the damage of an email marketing mistake:
Do You Know Your Target Market? How to Find Out…
Do you know who your target market is? We mean, really know? And, we’re not talking about, “I sell dresses, so my target market is women.” We mean, “I own a dress shop on Sacramento Street, my customers are...
5 Questions to Ask Before Starting a Social Media Campaign
Social media campaigns can get your content in front of a whole new audience. If you want to make sure your efforts are working towards the same end goal, you gotta be prepared.
Two Alternatives to Google Reader
The news of Google Reader being retired led us to search for a few alternatives that may make you not miss Reader so much.
YouTube Announces Paid Channels
YouTube announced that starting today, the company is introducing paid channels for more flexibility in monetizing and distributing content.
Butter Up Your Social Media Calls-to-Action
If social media is bread, a call-to-action is its butter. CTAs, as they’re often referred to, are the action or engagement that your content is meant to inspire, and when implemented effectively into your social...
Incorporate Video Content into Your Marketing Mix
Business owners realize the importance of video content, but implementing a successful video strategy can be tricky.
Customer Service Lessons from Amazon
Marc Onetto, former SVP of Worldwide Operations and Customer Service at Amazon.com, shares his insights on the importance of customer service.