SEM Crib Notes for Beginners
Search Engine Marketing (SEM) is a form of online marketing that’s extremely important in gaining visibility for your website, yet there are so many terms to remember, you may forget your own name. Luckily,...
Social Media + Super Bowl = Super Win!
This year's Super Bowl has come and gone. No matter who you were cheering for there were some pretty awesome advertisements and a few lessons to be learned.
Instagram Comes to the Web
Instagram co-founder Kevin Systrom, announced via their blog that they've gone beyond an app and have arrived to your desktop at Instagram.com.
Twitter’s Super Bowl End Zone Dance
Twitter sacked the social network competition and won the social media Super Bowl with a mention in 50% of all Super Bowl ads during Super Bowl XLVII.
Facebook Promoted Posts – What’s the Deal?
We noticed some posts in the news feed that weren't from one of our fab friends; they were, as it turns out, Facebook Promoted Posts.
Using Social Media to Power Community
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. At the Inc. 5000 conference I saw Doug Ulman, president and CEO of LIVESTRONG and founder of The Ulman Cancer Fund for...
How to Map Out a Successful Marketing Plan
Creating a marketing plan or strategy for your business might sound scary, but it’s important not to become overwhelmed when you first start. If you Google “small business marketing plans” you’ll get more than 77...
Is Twitter’s Vine App’s 6 Seconds of Fame Up? 3 Alternatives
If you want to share longer video clips or don't own an iPhone or iPad, we've got 3 alternatives to Twitter's Vine App.
Copywriting Cheat Sheet: How to Write for Email, Social and the Web
Psst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet. Now we don’t normally condone “cheating,” but when it comes to writing...