Why Your Pay-Per-Click Campaigns Fail
As an online advertiser, you may run into a variety of issues with your pay-per-click (PPC) campaigns. Determining where the problem lies will give you a good indication of where to start and how to address...
Is Your Business Name Web Friendly?
A company name with a non-matching domain name may spell disaster for your business.
Customer Service Ideas – 3 Ways to Wow
When was the last time a company did something that made you think, "wow" that was great customer service?
Journalism 101 – What Bloggers Need to Know
The blogger vs. journalist debate has been a heated topic for years. Bloggers are influential, educational and informative, but some believe (including an Oregon court) blogging doesn’t equate to journalism,...
Crafting a Successful Cross-Channel Marketing Strategy
Email + Social = Success! Sound familiar? Research we conducted earlier this year showed that customers using our both our email and social products experienced an uptick of up to 28% in their open rates. More than...
Get More Eyes on Your Content Using StumbleUpon
About StumbleUpon If you haven’t used StumbleUpon, it’s worth your time to check out the discovery engine. StumbleUpon is a great way to uncover new content on the internet. The site finds and...
Pinterest Secret Boards – Pins Under Wraps
Psst! We've got a secret! Find out what Pinterest Secret Boards are and learn how to create one for your own business.
Non-Profits Investing More Time, Money in Social Media [Infographic]
We recently announced the results of our latest small business social media survey – complete with a snazzy infographic – about how much time and money our small business customers spend on social media. Then we...
3 Ways to Make Your Holiday Marketing Mobile
Holiday marketing has traditionally involved sales and, more recently, emails, but technology has brought a new marketing front to tackle – mobile. In the US alone, there are 331.6 million cell phone subscribers,...