The Power of a T-shirt
We were just recently at a trade show where there were over 50,000 people. It was crazy! The expo hall was buzzing with the usual suspects: People at a booth in labcoats – your marketing Dr.’s?...
Become a Rock Star on Social Media: 4 Ways
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. At VerticalResponse, we truly believe that email and social media go together hand in hand. Why? Because your messages...
4 simple ways to monitor your competitors’ marketing strategies
Competitive analysis is just a fancy way to describe the process of checking out what your competitors are doing, or not doing, and using that information to your advantage. Observing your competitors’...
If the NYC DOT Has Fun Content, You Can Too!
Thanks @andysernovitz, (he wrote the book on word-of-mouth marketing) who recently wrote about a great creative blog idea by the NYC Department of Transportation in his latest newsletter. That’s right, you...
Acquisition or Partnership? How to Decide
If you're thinking about forming a partnership or acquiring another business, these questions will make it easier to decide which option is best.
HTML5 Fun Fact – Dragging Photos to a Web Page
Google, Gmail, WordPress and soon Skadeedle all build online services in html5. In Gmail you can drag a file to a web page to attach it, in Google Docs you can drag a picture to a presentation and in WordPress you...
Quick Tip! Email Marketing Rendering on Mobile Devices
If you don’t know by now that a pretty large percent of your readers open up your email on their email device, you’re missing out on a pretty big opportunity in our humble opinion. You do it yourself...
How to Create a Successful Email from Head-to-Toe
Ever wonder what makes an email look great and work successfully? You probably have, we get this question a lot. To help answer that question we’re going to go through an email from head-to-toe and point out...
Make Your Content Pop with Pictures
It’s a scientific fact that we all love to look at photos! Okay, so it’s not a fact, but photos are a great way to build engagement on your Facebook page, Twitter feed and even your blog. Why? First and...
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