How to Jump Content from Your Facebook Page to Your Profile
So you have a Facebook Page for your business, but the audience size is a far cry from notable companies such as Starbucks or Coca-Cola. You started out on Facebook from a personal level and have a ton of friends...
Mythbusters: Email and Social Marketing are Only for Retailers
Mythbusters: Email and Social Marketing are Only for Retailers is part of our blog series where we tackle and debunk common myths in email and social marketing. I do a lot of webinars and one of the common...
Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
Instagram, the free picture-sharing social site is a hipster/photographer wannabe’s paradise, right? Just like Pinterest is for DIY-crazed women and wedding planners. Stereotypes aside, taking advantage of a...
5 Lessons from the Chick-fil-A PR Kerfuffle
No business ever wants a PR disaster in its hands. But it could happen to anyone, anytime, so you need to be prepared.
Symbols in Subject Lines… ♥ Them or ☹ Them?
As far as marketing best practices go, I’m a bit of a purist who subscribes to “playing by the rules” when it comes to subject lines. Lately, I’ve been surprised by how many emails...
Capture Customers with Images
At this point in the world of email marketing, pretty much everyone uses images, or at the very least, a logo at the top. Unless there’s some kind of emergency and you need to get information out quickly, you...
Word of Mouth Marketing: Andy Sernovitz Answers Your Questions
We recently held a webinar with special guest Andy Sernovitz from WordofMouth.org. He covered lots of inspirational ideas about getting started with word of mouth marketing for your small business. There were so...
Small Biz Social Secrets – Episode 6: Justin Levy [VIDEO]
We’re back with our sixth installment of the Small Biz Social Secrets video series. This time we sit down with Justin Levy, Senior Social Communications Manager of Citrix Online. For those of you not...
The Next Teen Tycoons: Where Are They Now?
Earlier this year, we gave away $8,000 to the winners of our "Next Teen Tycoon" video contest. Four months later, what are they up to now?