Social Media Efforts That Make Us Go WOW!
It seems like every company is embracing social media these days and that’s great! From start-ups to corporate giants, a social presence is a critical component of any marketing effort in today’s competitive...
Passwords are Like Underwear…
Almost anything you do online these days requires a password, from logging into your Facebook account to conducting your online banking. Passwords are a necessity to keep your online assets safe and sound. Eric...
Does Your Small Business Need a Social Media Policy?
The short answer is: heck yeah! A social media policy summarizes company procedures for employee communication in the online world. Just because you’re not as huge as Exxon Mobil doesn’t mean you can’t get yourself...
3 Tips to Make Your Press Release More Social Media-Friendly
Have you ever thought about using press releases as a content source? There’s no rule that says only journalists are privy to press releases.
BlogWorld Expo: 8 Tips for Creating a Top-Notch Blog
I attended Blogworld 2012 in New York a couple of weeks ago – it was a blast! Blogworld is a fantastic opportunity to meet luminaries in the online world, connect with friends old and new, and learn the...
10 Awesome Events Every Entrepreneur Should Know
Every year there are countless events being held in cities across the United States. Many of them are designed specifically for entrepreneurs and those in small business. If you’re feeling uninspired (we all...
8 Steps to Building Goal-Scoring Landing Pages
At time of writing the sports world (OK, maybe not the US) is riveted towards the UEFA EURO 2012™ – Arguably the highest-level of soccer competition (with the only notable MIA nations being Brazil and...
Are Your Employees Waving Away Customers?
As a business owner, you go above and beyond to keep customers happy. But your employees might not feel the same.
How to Go for the Gold with Your Email & Social Media Marketing
The London 2012 Summer Olympics are right around the corner (beginning July 27 and running through August 12). The official Olympics Twitter account already has more than 660,000 followers (and counting) and the...
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