7 Free Apps That Will Make Life Better
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. Who doesn’t like the word free? I know I sure do. The great thing about being an entrepreneur these days is the huge...
Don’t be Afraid of the Dark, er, Video
Using videos in your email can be great for engagement; including them can help you achieve higher clickthrough rates and help keep your recipients opening your emails. This might sound complicated (or even...
We Want You! Call for Customer Submissions
If you’re a frequent reader of this blog, you may have noticed some new recurring features over the last few weeks. In VerticalResponse Customers We Admire, we take a look at VR customers who are getting it...
Tap into Kooky Holidays to Engage Your Readers
We’re all aware of the usual national holidays and most of us seize the opportunity to send out holiday related email campaigns or blog posts such as this one. But are you aware of all the random, specialized...
The Results Are in! Takeaways from VR Email Tests: Offer Edition
We’ve given you quite a few ideas lately on the different components of your email campaigns that you could test (CTAs, Personalization, etc.), but had yet to give you any tips on how to could mix up your...
Effective Tests We Should All be Conducting – But Probably Aren’t!
Imagine that Dorothy, Tin Man and Scarecrow are sitting in on your next email or website marketing meeting. “I don’t like this website, it’s dark and creepy!” exclaims Dorothy, “Do you think we’ll see any wild...
VerticalResponse Customers We Admire – How Lotus Bakeries Got it Right for Mother’s Day
“VerticalResponse Customers We Admire” is a new series where we highlight a customer and the things they’re doing right with their marketing. Below, we discuss a Mother’s Day email from...
How to Get Executive Buy-in for a Testing Program at Your Company
As you know, VerticalResponse takes testing very seriously. While we personally make an effort to dissect each and every facet of our emails in order to optimize the effectiveness of our campaigns (be it CTAs or...
New Report: Marketers Still Embracing, Learning Social Media
A new report from Michael Stelzner and his team at Social Media Examiner reveals that social media adoption by marketers is growing steadily, but that we still have room to do more and have plenty of questions when...
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