Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business
For any small business it’s important to spend money where it counts and eliminate unnecessary expenses. Besides looking at what cost drivers you can keep down, it’s also important to remember the...
How Not to Sell to Another Business – A Lesson in B2B Email
It was just another Monday and I was hard at work when I checked my email and saw this subject line: Let’s slap the VerticalResponse logo on some stuff. Well, as a brand lifecycle marketer I keep pretty tight...
Give Your Dashboard a Makeover: 8 Email Metrics That Count
There are so many metrics available to us, yet only a select few are actually useful. Opens, clicks, revenue may inform you, but they are what I would call "raw" numbers. As in, do they really tell you whether your...
Offline Relationships Are More Critical Today Than Ever Before!
So I just got back from a week at the South by Southwest Interactive festival in Austin, TX. I have to admit that this was probably the most impactful trip I’ve had since I first attended back in 2009. The...
5 Things Small Businesses Can Learn from Knitters
I know that title makes you think I’ve either lost my marbles or we’re scraping the bottom of the barrel for blog ideas. But if you read on I think you will see how this statement is actually true and...
5 Easy Ways to Drum Up PR Coverage
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. I’ll admit it, I wasn’t a public relations expert when I started my email marketing company, VerticalResponse. I’m a...
How to Put the Action in Your Transactional Emails
Every email you send to a customer and/or prospect is a chance to build the relationship between you and the recipient. But, more often than not, many companies overlook these messages and don’t seize them...
Taxi Drivers Get Around Card Fees
Driving a taxi is a small business and a tough one, especially with all those hefty credit card and company fees. But I saw a pretty smart money-saving thing the other day as I was going to pay my cabbie.
Take 5…Video Marketing Tips That Is!
We talk a lot on our blog about marketing your business through different mediums (email, blogging, social media,etc.). One medium that often gets left out of the discussion is video marketing. Video marketing has...
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