12 Steps to Becoming a Natural at SEO – Part 2
Welcome to Part 2 of our 12 Steps to Becoming a Natural at SEO. In Part 1, I covered the basics of SEO such as the difference between SEO and PPC, writing title and meta tags, structuring your URLs and website...
How VR for Appex is Like Managing a Romance
You’re reading this now because you think there is no way that title is true, right? It sounds a little far-fetched maybe, but at this romantic time of year it’s fun to look at things in a different way, through...
Hey Girl, Wanna Go Viral? Learn from Memes
Internet memes (“meems”). What are they? They’re widely mispronounced (don’t feel bad, I thought it was “me me” too). They also equate to every marketer’s dream: viral...
New Event Marketing Features – Copy Events, Cause Marketing, and More!
This week we released some new functionality in our Event Marketing product including Cause Marketing & Donations. We also were able to address a few bug fixes that were affecting some customers. We are excited...
Get Your Vote On: Time to Choose the Next Teen Tycoon!
Sixteen-year-old Jack’s goal with his online startup, Skimling, is to connect high schoolers who want feedback on their essays with teachers willing to critique them – for a small fee. Fifteen-year-old Hana designs...
12 Steps to Becoming a Natural at SEO – Part 1
At my first job out of business school, I was tasked with implementing Search Engine Optimization (SEO) for the website of the company where I worked. First, as green as I was, I knew this was a big deal and was...
5 Biggest Event Planning Fears and How to Face Them
Everyone loves a good party. But planning one can be pretty stressful. I've got five ideas to combat common event planning fears in my latest Inc.com blog post.
Small Biz Marketing Events You Can’t Afford to Miss!
As the director of lifecycle marketing at VerticalResponse, I’m often asked to speak at, or have members of my team speak at industry events. After presenting and attending many of these over the years,...
Wondering What to Post in Your Social Media Efforts? Roost to the Rescue!
One of the most common challenges we hear from small businesses owners when it comes to social media marketing is how to find great content to post. Let’s face it, figuring out what to post takes time and...
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