Learn from the Pros: Mobile Sites You Just Can’t Hate
When it comes to mobile websites, haters are gonna hate and boy, do they! In my quest and request of others to direct me towards their favorite mobile sites, the sound of crickets echoed in my eardrums. However,...
How to Tackle the Super Bowl Hype & Score with Your Customers
Regardless as to whether you’re cheering for the Giants or the Patriots in the upcoming Super Bowl on February 5, chances are you’ll tune in to watch not only the game, but the commercials too. Advertisers are...
The Results Are in! Takeaways from VR Email Tests: CTA Edition
We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...
5 B2B Email Marketing Takeaways from Tebow-Mania
Photo credit: Jeffrey Beall If there’s anything I’ve learned from the Tim Tebow craze, it’s that giving the right pitch to the right (or wrong) audience can get your name out there, for better or...
Has Communication on Twitter Gone to the Birds?
I don’t want this to be one of those nostalgic posts that remember the “good old days” on one of the more popular social networks. No, I just want to share some very unscientific findings that made me scratch my...
How to Customize Your Email Marketing With Little to No Effort
There are ways to make it seem like your campaigns are customized even if all you have are the basics. How? Take your content cue from seasonal shifts, news headlines and even weather fluctuations.
Calling All NonResponders – Don’t Give Up on Them Yet!
Who and what exactly are nonresponders? These are subscribers who continue to get your emails, but haven’t opened, clicked or responded in a long time, if ever. We’ve all read the advice to clean up our...
Do Your Email Lists Deliver?
2011 has come and gone and it’s time to take a look at your mailing lists and give them a refresh for 2012. Mailing lists perform differently over time; some addresses become invalid, some recipients change...
Why is Google’s Logo Blacked Out Today?
You may have gone to Google today and got a bit of a surprise, the site’s logo is blacked out. Wikipedia and many other sites also have their home pages altered. What’s going on with this? It’s an...
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