iMedia Connection: Cater Your Email Marketing to the Holiday Shopping Phases
How can you make the most out of your end-of-year email marketing? Let the three phases of holiday shopping be your guide.
BlogWorld Expo: 10 Steps to Engaging Online Influencers
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the first in a series of posts on their learnings from the conference. A recurring theme at...
This Holiday Season, Say it with a Postcard
Email marketing is a great way to keep your company, products or service in front of your customers. But this time of year the inbox starts to get pretty crowded. How, then, do you get your customers’...
Inc.com: Areas of Your Business You Should Be Testing
You should be constantly trying new things in all parts of your business to get better results and, in the long run, grow. Here are a few ideas you might try to test.
Take The Stress Out of Holiday Events
One of the more enjoyable things about the holidays, or any time of year, is attending events with friends and colleagues. When you’re the organizer, that joy can be overpowered by all the details involved in...
How VR Postcards Enhance Email Marketing Success
While we spend a lot of time discussing the many advantages of Email Marketing, there is still a time and place for Direct Mail. Did you know VerticalResponse for AppExchange includes an integrated Postcard tool?...
Weekly Wrap Up Email | Great Idea! End of Month Email Wrap Up
I got a great email in my inbox from Thrillist last Friday morning that was a nice wrap-up to the week and the month. Subject Line: “SF: The Coolest Stuff You Missed this Month” The contents of the...
Getting Your Business Into a Holiday Gift Guide: What You Need to Know
One of the best ways to drum up awareness – and keep those registers ringing – around the holidays is to be featured in a holiday gift guide. Here five tips to help boost your chances of getting into one.
Setting Expectations with Your Customers this Holiday Season
Like so many shoppers during the holiday season, I do about 90% of my shopping online. I’m one of those people that likes it, only because I don’t have time to go into stores that much. Recently I...