Introducing Webinar Wednesdays!
Happy New Year, everybody! In the same calendar-turning tradition of “starting fresh,” we’re starting 2012 with our new “Webinar Wednesdays” series, offering plenty of informative and...
Links You Crave: December’s Top Ten Tweets
December was a big month for VerticalResponse and our Twitter account was no less busy. Our top ten tweets of the month are determined by a combination of clicks, retweets, and favorites, and provide an excellent...
Keep ’em Coming Back for More with Loyalty Programs
I received something in my mailbox recently that absolutely thrilled me. I reached gold card status at Starbucks and my new card arrived! If you didn’t know, Starbucks lets you register any gift card, and...
Holiday Wrap Up 2011
With the last minute retail frenzy in full swing, the weekend of Christmas and Hanukkah shaped up to be an action-packed one in inboxes stretching from South Florida all the way to the North Pole! According to our...
Inc.com: Do Your Employees Follow You on Social Media?
There are no firm rules when it comes to when – and how – to react to employees' social media posts. Here are some of my suggestions on how to approach the issue.
Email & Social Marketing – 2011 – A Year in Review
2011 has been an eventful year and the inbox wasn’t any exception. In fact, the inbox washit hard and often. According to the folks at the Radicati Group, a technology market research firm, more than 2.8...
How ModCloth Takes the Social Media Cake
What’s wildly successful, unbelievably adorable, and huge on social media? If you said, “cat videos,” or “Ryan Gosling,” you’re absolutely correct, but I’m also talking...
3 Emails To Send Before 2012 Arrives
Just because 2011 is rolling to a close doesn’t mean you should sit back and pop the cork on thatbottle of bubbly – yet! Consider sending one or more of these three emails below before the ball drops...
How Lamps Plus Turns Off Their Customers
Our director of MarComm, Alf, recently purchased a new lamp from his local Lamps Plus store. At checkout, they asked him if he would like to get an email confirmation when the lamp arrived at the store, so he would...