Subject Line Express: Create 18 Subject Lines in 30 Seconds or Less!
Want the gift of time for the holidays? We have you covered. Creating effective subject lines can be time consuming, but now you’re able to generate several at once with our nifty new feature, The Holiday...
Email Marketing for this Holiday Season
It’s nearly that time of year: frosty mornings, football on the weekends and the holiday frenzy we all love. If that last statement is difficult to take, or you suddenly gulped when you realized it’s...
Essential Fall Holidays to Recall
What is it about fall that’s so appealing? Is it the crispness in the air, the vibrant oranges and yellows that emerge, football season, or the slight hint of cinnamon in just about everything? Whatever it is, fall...
What Small Businesses Can Learn From the Missoni for Target Mayhem
Ok, I admit it. I’m one of the crazy people that got sucked into the Missoni for Target mayhem that ensued last week. I saw the ads and couldn’t resist the temptation to score some high fashion at...
Email Etiquette Dos and Don’ts
When I was growing up my dad would pull out Emily Post’s Etiquette for serious dinner table discussions – like proper manners for formal dinners, introductions, greetings, clothes, thank you notes,...
How Much is TMI on Your Website?
The following post is the latest installment by Janine Popick for the Inc. com Girl Power: Female CEOs blog. Yep, I did the unthinkable. I put my e-mail address on my company’s website. Most people say...
One Template, Five Different Emails
We’ve all had those days, 100 things to do and an email to get out, too. You look through our 700+ predesigned templates and not one looks right. What to do? The templates are a starting point for your email,...
iMedia Connection: Why Free Trials Can Pay for Themselves
I recently guest blogged for iMedia Connection, and wrote a post called “Why Free Trials Can Pay for Themselves.” If you’re serious about your business, the idea to give away your product or...
Why Storytelling is Important + Other Lessons from Content Marketing World
Last week I had the good fortune of attending Content Marketing World in Cleveland, OH. Not only was I surprised and delighted by the city itself, but I was blown away by the excitement, enthusiasm and knowledge of...