Super Bowl Super Emails
The Super Bowl is one of the most highly anticipated events of the year. A ton of guacamole is consumed (8 million pounds in fact – not me though, I have a thing about avocados) along with 14,550 tons of...
Rockstar Takeaways from the 2011 Email Marketing Summit in Sin City
Last week three of VR’s marketing managers attended the MarketingSherpa Email Summit 2011 in Las Vegas. The trio not only took on Sin City in style (they networked and socialized with other summit attendees...
5 Emails on My iPhone
We’ve written about the importance of “pre-header” text in your email campaigns before. This is the text that immediately comes after your subject line. Before mobile was SO prevalent in accessing...
Yep, Subject Lines Are Still Crucial to a Successful Email Marketing Campaign
I started looking at some of the subject lines in my inbox the other day. And although we may all think that we’ve written and read about subject lines ad nauseam, Lord knows I have, they are still VERY...
Q&A from the SF Take Action User Seminar
First off, I want to give a big shout out to everyone who joined us at our first Take Action User Seminar of 2011! It was a great way to kick-off our country-wide tour. A lot of content was covered – from...
3 Ways Any Employee Can Be Your Best Salesperson
If you’re in business, chances are you’ve got salespeople, whether they’re on the phones or greeting people as they walk through your doors. But not all of your employees have the title...
Email Resolutions You Can Keep
By the second week of January a lot of resolutions have been made, and quite a few have already been broken or forgotten. I have a few email resolutions that will be easy for you to make and keep this year and...
Keep One Eye On the Horizon Because the Holidays Aren’t Over Yet
When the winter holidays came to a close, I was looking forward to switching gears, slowing down, and taking some time to come back to center. And it felt nice…until I looked at my calendar and was reminded...
How to Turn a Negative Customer into an Advocate
It happens to the best of us. Sometimes we fail a customer. We hate it but no company is perfect. And with all of the social media platforms available, the customer can get so angry they blog about it, they Tweet...
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