Download Your Email to PDF, Spellchecker and More
On Tuesday we released some new features and enhancements into the product. Below is a quick summary of what’s new and cool in VerticalResponse. Once again, all these enhancements were made based on direct...
Baby Boomers Need to Read Your Email So Make It Easy on the Eyes
Amber Cleave, our Customer Retention Specialist, recently forwarded me a great article by Chad White, who writes for Smith-Harmon an email marketing agency for larger businesses. He wrote a really interesting...
5 Types of Links You May Not Have Thought of Tracking
I was forwarded a great blog post from Michelle Urban, one of our amazing Partner Success Managers here at VerticalResponse. People here are always on the lookout for some great articles to share with you. This one...
Avoid Buzzwords in Your Marketing & Sales and Increase Your Response
I was recently inspired by an article at MarketingProfs about writing styles entitled: Why Do People Write Like That? (And How You Can Avoid Doing the Same). It specifically refers to a disease they call...
How Respecting Competition Wins Business
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, How Respecting Competition Wins Business. Are you aware if your employees are bashing your fellow competitors?...
Restaurants & Bars: 5 Ways to Use Twitter & Facebook
We get this question all the time, “I’ve got a restaurant or a bar, and I send out my weekly or monthly email marketing newsletter, but what should I be posting to Twitter and Facebook?” Social media...
Increase Twitter Followers by Sending an Email Campaign
Let’s face it, our customers want to engage with us in all different ways at all different times. Some of them will check their inboxes for an email from us, some of them check Twitter for our Tweets, others...
Email Delivery: Understanding Response Rates
Our Email Delivery Manager Kiersti Esparza, recently contributed to our blog with Part 1 & 2 of our ongoing email deliverability information. Today she’ll be talking email response rates and what they all mean....
June Monthly Email List Building Ideas
In an attempt to give you 5 new ways to build your email marketing list each month, here are new ideas you can put to work for your business. 1. Sandwich Board If you’ve got a retail location like The North...
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