SEO for Small Business – 5 Tips that Will Give You a Bang for NO Bucks!
Alf Brand, our Director of Marcom, has been busy with our Search Engine Optimization (SEO) so we can get ranked higher in the search engine rankings for our keywords. So I asked him to contribute to our readers...
Simple Way to Use Customer’s Geographic Information in Your Email Marketing Campaigns
We bought a Soda Stream because you can make fizzy water in minutes, right from the comfort of your own home, and who doesn’t love a little fiz in their H2O? The only thing is, you need to send back the...
Download Your Email to PDF, Spellchecker and More
On Tuesday we released some new features and enhancements into the product. Below is a quick summary of what’s new and cool in VerticalResponse. Once again, all these enhancements were made based on direct...
Baby Boomers Need to Read Your Email So Make It Easy on the Eyes
Amber Cleave, our Customer Retention Specialist, recently forwarded me a great article by Chad White, who writes for Smith-Harmon an email marketing agency for larger businesses. He wrote a really interesting...
5 Types of Links You May Not Have Thought of Tracking
I was forwarded a great blog post from Michelle Urban, one of our amazing Partner Success Managers here at VerticalResponse. People here are always on the lookout for some great articles to share with you. This one...
Avoid Buzzwords in Your Marketing & Sales and Increase Your Response
I was recently inspired by an article at MarketingProfs about writing styles entitled: Why Do People Write Like That? (And How You Can Avoid Doing the Same). It specifically refers to a disease they call...
How Respecting Competition Wins Business
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, How Respecting Competition Wins Business. Are you aware if your employees are bashing your fellow competitors?...
Restaurants & Bars: 5 Ways to Use Twitter & Facebook
We get this question all the time, “I’ve got a restaurant or a bar, and I send out my weekly or monthly email marketing newsletter, but what should I be posting to Twitter and Facebook?” Social media...
Increase Twitter Followers by Sending an Email Campaign
Let’s face it, our customers want to engage with us in all different ways at all different times. Some of them will check their inboxes for an email from us, some of them check Twitter for our Tweets, others...
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