Social Media Campaign Ideas to Build Fans & Increase Engagement
Many social media programs are goaled on the amount of friends or followers as well as the engagement levels of those friends and followers. Contests, give-a-ways and polls are all great ways to build your...
B2B Sales Pitching: Why Soft Selling Works
If your business sells to other businesses you might have it rough; you could be selling something pretty expensive that has a long sales cycle, you could have a specific time of year when businesses have the...
Inline Editing For the New Wizard
The New Email Creation Upgrade has officially launched! We see that several of our customers are in there using the great new features for both the Wizard and Canvas and we want to make sure that you know how to...
GrowCo: How to Finance Anything
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. I recently attended Inc’s GrowCo. Conference where over 500 small businesses attended to get inspired about their businesses...
Email Delivery: Authentication, Reputation and Feedback Loops, What it All Means
Our Email Delivery Manager, Kiersti Esparza, has written a few blog posts about how we get your email into your recipient’s inbox. From the time you click “launch”, there’s a ton of hard...
eMarketer: Combining the Strengths of Social and Email
eMarketer reported on a study by Strongmail that said that this year social media will make email marketing more powerful. “Even though people are spending more time using social media, they are not abandoning...
Inc.com: Growth by Involvement at Amy’s Ice Creams
I’ve got a new article up on Inc.com for my column Girl Power: Female CEOs. I attended Inc’s GrowCo Conference where over 500 small businesses attended to get inspired about their businesses and learn...
Email Creation Upgrades at VerticalResponse
What’s been going on behind the scenes at VerticalResponse for the last year? In the last 12 months we’ve devoted a ton of time and resources toward the long-term growth, security and scalability of...
Do You Publish Your Email Subject Line to Twitter & Facebook? Consider Changing It…
Here’s a quickie! I’ve been looking at a bunch of people who are doing a great job publishing their email marketing campaigns out to the web with a hosted version of the email, then using the subject...
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