5 Ways to Feature A Customer in Your Marketing
We’ve been having some really good luck in our marketing campaigns when we feature a customer. It’s always great to have customer testimonials since the best way to sell your product or service is to...
Q&A: How To Make Social Media & Email Work Together
A few weeks ago I was asked to present on How to Make Social Media and Email Work Together at SocialBiz 2010, a conference here in Northern California. After the presentation I had some great questions from the...
Your Email Marketing List – The Most Important Part of Your Email Campaign
I’ve talked about how the most important parts of your email are your subject line and your from label, but without the proper list to send your email marketing campaign to, you’re outta luck. You can...
A Poor Example of A B2B Lead Generation Email
Recently I received an unsolicited email from a non-named company. Not a great start to an e-relationship with this company. From: Cathy Subject: Requesting a quick 15 Minutes Conference Call I didn’t...
San Francisco Small Business Week is Now!
National Small Business Week is May 23-25 but in San Francisco we’re off to an early start! The San Francisco Small Business Week is May 15-21 and it’s designed to support the success of small...
Book Launches Today: The Referral Engine – Teaching Your Business To Market Itself
Normally I don’t do a ton of book promotions, but this one is different. It’s a wonderful book by our friend John Jantsch, author of Duct Tape Marketing and now The Referral Engine. This book is full...
What’s in a name? Choosing a name for your email newsletter
Creating a “name” for your weekly or monthly email marketing newsletter can be fun! You either want it to be catchy or you want it to be memorable but you want to call it “something.” We...
Cinco de Mayo! Our 15 “Fives” from VerticalResponse for Marketing Your Biz
In honor of Cinco de Mayo, we’ve compiled a list of our marketing blog posts and free marketing guides that include the number 5. Take advantage of these 15 ways to add a little spice to your marketing with...
Net Promoter Score – What it is and How it Can Help Your Business
I was listening to a news conference today about the merger between United Airlines and Continental. Reporters were asking the CEO’s of both companies some questions about it and I caught an answer from the...
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