Building Your Email List – Opt-In vs. Opt-Out, Which Way Should You Go?
Many businesses have had the opt-in vs. opt-out discussion at one time or another. The question asked: do you get visitors to take an action to sign up for your newsletter or offers? This is considered opt-in. Or...
Coming Soon to a VerticalResponse Account Near You
We’re already getting excited about the new products and features VerticalResponse is releasing in the New Year. Given that 2010 is a matter of weeks away, we really can’t contain ourselves any longer....
Motivate Employees to Get Email Addresses – Just Not This Way
I just read an article about a restaurant owner who wrote a nasty email (careful, this contains SEVERE language, folks) to his employees for not collecting email addresses. In fact, if they don’t collect at...
A Friendly Suggestion to Our Competitor
I’m all about getting new business, but we’ve tried to steer clear of going after our competitor’s customers because we think there are enough businesses out there that need email marketing...
The Results Are In! State of Small Business Survey Part 1; Healthcare & Hiring
You may remember that we’ve been asking our small business customers to fill out a survey on healthcare, hiring, marketing and funding plans—and today we’re sharing the first set of results with you; how small...
9 Cool Things to Throw in Your Retail Packaging That Get People Talking About You
Black Friday is right around the corner, but there’s still time to make the most of this holiday retail season. If you haven’t thought about how to go the extra mile for extreme customer satisfaction,...
Your Competitive Advantage Could Double Your Sales
It’s tough competition out there. You’ve got to rise above the noise to get the attention of any new prospective customers. You probably do a great job promoting your deals and your wonderful products...
New Category in Our Email Template Catalog
With the holidays approaching, seasonal greetings, sales and reminders have been on our minds. To continue to help you make your email marketing as easy and effective as possible, we have added a new...
What Any Business Can Learn From Chef Gordon Ramsay
I’ll admit it, I love watching any TV show with Gordon Ramsay in it, but “Ramsay’s Kitchen Nightmares” is my current favorite. He’s brazen and harsh. He swears like a sailor and belittles people. Not my...
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