Great Example of Time Sensitive Email
Neiman Marcus sends out a daily email, and close to holidays it’s even more often than that. It may be pushing the limits for number of emails sent, but they do have some great ideas that perhaps your...
Why Direct Mail Still Works – 5 Reasons to Use It Today
Some people think that since the evolution of email marketing, there is no place for direct mail anymore. There’s no doubt that email is a fantastic and inexpensive way to reach your current customers, but...
VerticalResponse Now Available on the Intuit® Workplace!
You wanted a simple integration with your QuickBooks account? You got it! You know you deliver professional looking email marketing, postcards and online survey campaigns, with VerticalResponse, an intuitive and...
Pick Up the Phone & Get a Customer for Life
I just read a recent tweet about VerticalResponse and it inspired me to write about it. It read: “Just love it when a company quickly answers the phone, I can understand them and they answer my question...
How to Get Visitors In the Door & Phones Ringing – A Great Call-to-Action
If you build will they come? Not automatically. If your phone isn’t ringing or people aren’t coming to your store or site, then maybe you need to have a closer look at your call-to-action. What is a...
How to Use a Rating Scale in an Online Survey
After you’ve spent some time finding out what specific information you might want from a customer when you present them with an online survey, you need to decide what type of answers will best suit your...
Your Brand is Everything You Do
I was thinking about how people perceive brands these days from the biggest brands like Sephora to the smaller brands like Birdy Botanicals. The word “brand” is usually used for BIG companies so I...
BusinessWeek Article: E-mail Newsletters That Customers Actually Read
I was interviewed by Carmine Gallo last week about email newsletters and how to get customers reading them. It’s a nice story, read it here.
8 Ways a Little Guy Can Compete Against a Big Guy
If you run a small business, you know how tough it can be to compete with your larger competitors especially when they’re undercutting prices like crazy to get people in the door. Not to mention that a lot of...
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