Email Idea: Friends & Family Email Exclusive
I got an interesting email marketing campaign in my inbox from a large retailer. I thought it was pretty catchy. I could either print out the email with the bar code for a discount in the store or use a promo code...
Blogging Has Come a Long Way Baby!
In a recent article from eMarketer, 27.9 million US Internet users have a blog they update at least once per month, and they represent 14% of the Internet population. By 2013, 37.6 million users will update their...
Partner With Another Business – Get More Customers
A while ago I started my application for Clear. I travel a lot and with Clear I won’t have to stand in security lines at airports. I’m sure I’ll have to give up any and all identifiable...
How to Work a Trade Show
Recently I visited a marketing trade show here in the Bay Area. I always get excited to learn about new marketing technologies that help businesses grow so off the exhibit floor I went. What I found was kind of...
Hand Delivery – A Customer Retention Idea
I was sitting in my office when someone from my team brought me a tiny pink bag decorated with festive ribbons, attached to it was very cool highlighter pen and it was filled with a bevy of candy inside. Along with...
How To Create a Great Online Survey
If you are intimidated to send a survey to your customers, STOP! Understanding what your customers like and don’t like about your business can only make it better. Here is an easy-to-understand outline of how...
Recorded Webinar: Direct Marketing that Gets Results
My friend, John Jantsch, at Duct Tape Marketing, asked me to be on a panel for a free webinar, Direct Marketing that Gets Results, that aired this morning. We discussed ways to generate leads using direct...
5 Ways to “Use What You Have” In Your Next Email Campaign
We posted about new reasons to send an email marketing campaign, but you’ve probably already got a ton of content for your email campaigns at your disposal that you may not be thinking of. Need just one more...
Tax Day Marketing Idea
I was walking in a neighborhood here in San Francisco and saw a great marketing idea from a retail clothing store. They had business cards printed and available as a “take one” right outside their door...
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