How Twitter & Email Marketing Work Together
Many small businesses understand they need to get on the “social media bandwagon” but you might not know how to start, or better yet, why to even do it. You just hear about social media and think,...
Designing Your Email for Mobile Devices
Many consumers are using mobile devices more than ever. They’ve done something on their mobile device whether its sending a text message, surfing the Internet, or checking email. So is your business...
Why a Text Version of Your Email is Important
I know, as you who build your email marketing campaigns, you need to get through it fast so you can move onto important stuff like running your business. I get it. But I think it’s time to tell you why you...
BtoB Magazine Article – Secrets & lies: Integrating CRM and e-mail
I was interviewed by Karen Bannan, a top-notch Freelance Writer who covers business and technology for a bunch of publications including BtoB Magazine. Her column is called Secrets & Lies: Integrating CRM and...
5 Easy Things to Test to Get a Better Response in Your Email Marketing Campaigns
Testing something new or changing something seemingly small in your email campaigns can definitely tell you something about how your recipients will respond. You’ll either get more open & clicks or you...
Tell A Friend About Email Marketing & Strengthen the Economy
I was privileged enough to talk to a wonderful couple I met in Pennsylvania who owned 4 Hallmark stores on the East Coast this past week. They said business was a bit down, understandably, but they were working...
New Report: Email Spending to Hit $2B by 2014
I was recently reading Direct Magazine and my good friend and editor Ken Magill published an article about the state of email marketing spend. David Daniels an analyst from Forrester Research talked about their...
Writing Email Marketing Copy That Sells
Writing your email marketing campaigns can make anyone want to pull their hair out, especially if you’re trying to sell a product/service, or ask for a donation, either as part of your newsletter or the sole...
10 Ways to Get More Clicks in Your Email Campaigns
We all want our recipients to open our email campaigns, right? But it’s what happens after the open we’re truly concerned about. We want our recipients to read our articles and take action whether...
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