Hand Delivery – A Customer Retention Idea
I was sitting in my office when someone from my team brought me a tiny pink bag decorated with festive ribbons, attached to it was very cool highlighter pen and it was filled with a bevy of candy inside. Along with...
How To Create a Great Online Survey
If you are intimidated to send a survey to your customers, STOP! Understanding what your customers like and don’t like about your business can only make it better. Here is an easy-to-understand outline of how...
Recorded Webinar: Direct Marketing that Gets Results
My friend, John Jantsch, at Duct Tape Marketing, asked me to be on a panel for a free webinar, Direct Marketing that Gets Results, that aired this morning. We discussed ways to generate leads using direct...
5 Ways to “Use What You Have” In Your Next Email Campaign
We posted about new reasons to send an email marketing campaign, but you’ve probably already got a ton of content for your email campaigns at your disposal that you may not be thinking of. Need just one more...
Tax Day Marketing Idea
I was walking in a neighborhood here in San Francisco and saw a great marketing idea from a retail clothing store. They had business cards printed and available as a “take one” right outside their door...
5 Reasons to Send Your Next Email Campaign
Sometimes we all sit down in front of the computer monitor getting ready to create an email marketing campaign and we’re stuck. We don’t know where to begin but we know we need to, because every time we...
What is a Radio Button and When Should You Use One?
Sending a survey to your customers can be a great way to learn more. But the way you ask a question can really be telling. What can be even more critical is the way you present your answers. Let’s talk about radio...
The Wrong Way to Handle Unsubscribes
I got an email the other day from what appeared to be a non-profit organization requesting donations for their cause. Normally this would be fine, however I never signed up to receive their information, I’ve...
Deliverability and Your Email Campaigns – What You Need to Know
As legitimate email marketing senders, we all get frustrated when we get unsolicited email clogging up our inboxes. It’s not only infuriating it’s time consuming as well. On top of this, phishing and...
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