FREE & Low Cost Tools We Found (And Use) To Help Your Business
I’m taking a break from writing about email marketing to tell you about some very cool online tools you might try to put to work for your business. We know that you like online tools that are easy to use and...
Using Scarcity to Get More Business
You see them all the time, offers in stores and online that have limits attached to them. Whether there’s a limit of one per customer or three, it does catch your eye, admit it! Using scarcity to motivate...
B2B Marketers – Build Your List Using White Papers
If you are marketing to a business, you’re always looking for creative ways to build your prospect list. You need to constantly keep feeding the funnel with prospects so you can convert them to your best...
Want to Hear From Your Customers? Create An Advisory Board!
If you’ve got a customer pool you can talk to, first of all, do one thing, consider yourself lucky. Sometimes we only think about how we communicate TO them, instead of asking them for their opinions. We’ve talked...
Skittles Replaces Website with Social Media
In a bold move to spark some word of mouth, Skittles has changed its entire website and turned it into a social media extravaganza. Yesterday the Skittles home page was their Twitter stream, and today the home page...
As Newspapers Shut Down, Small Businesses Need Email
I was just having a conversation about the newspaper industry with Cindy our Marketing Analyst. These are terrible times for the Rocky Mountain News, the San Francisco Chronicle may close its doors, and newspapers...
Unresponsive Email Recipients? Re-activate Them!
I bet you have people on your email marketing list that have never opened your campaign or clicked on a link – or at least haven’t in a long time – yet they haven’t bounced nor unsubscribed....
Two Easy Steps To Smarter Email Marketing
Are you tired of talk of the tough economy? As our new leadership says, it’s going to get tougher before it gets better. So now is actually the time to “think outside the box” or at least think beyond what you...
New Features – Reporting Dashboard
Here at VerticalResponse we work pretty hard to constantly make enhancements to our product. We took a look at your feature requests and decided that our reporting section was in need of some TLC. Here are some of...
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