We Want You Back! Winning Back Customers That Have Left You
I got an interesting piece of direct mail the other day from a company we used to do business with. It was in a rather large box that had “Perishable” printed on it. Was I curious? You bet. I dug in. It...
How to Create a Cross Object Report
As advanced as Cross Object Reporting might sound, it’s actually a fairly simple concept. All that’s involved is setting up a custom report type – which I’ll describe how to do later in this post –...
VerticalResponse Makes Hundreds of Changes
We’ve been hard at work developing upgrades including over 60 new themed layouts to make online marketing that much easier for small businesses. We know that you’re always rushed for time when it comes to...
Marketing to Non-Responders
As a Marketing Manager, I’m always looking for new ways to reach out to the folks who are unresponsive to email marketing campaigns, you know the ones who don’t open OR click? Did you know that...
Sharing Content with Email Templates
Here at VerticalResponse, we’re pretty keen on not wasting time and energy by re-inventing the proverbial wheel. I’m sure you already know how great it is to share account information throughout your company using...
An Easier Way to Update Statistics…Post Launch
Along with the major changes to the app, we’ve also made some minor tweaks on existing functionality. Here’s a subtle change we’ve made but I’m pretty sure it puts a smile on many of your...
A Breakdown of the New Features
It’s been a little over a week since our latest VerticalResponse for AppExchange product upgrade and we wanted to take a moment to check in and see how things were going. Have you had a chance to get familiar with...
An Explanation of VR’s “Reply-To” email address … What is vresp.com?
We get this question all the time, why does my email marketing campaign have a reply-to with a vresp.com domain? Well that’s a question with a few levels of answering so let me start. 1. Reputation – First of...
How Many Leads Does Your Email Convert?
A VR friend (and power user) Tricia Reilly of Bluebird Marketing recently posted a blog post “Measure the true impact of your campaigns.” She explains how using Custom Report Type to create a report...
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