Want to Hear From Your Customers? Create An Advisory Board!
If you’ve got a customer pool you can talk to, first of all, do one thing, consider yourself lucky. Sometimes we only think about how we communicate TO them, instead of asking them for their opinions. We’ve talked...
Skittles Replaces Website with Social Media
In a bold move to spark some word of mouth, Skittles has changed its entire website and turned it into a social media extravaganza. Yesterday the Skittles home page was their Twitter stream, and today the home page...
As Newspapers Shut Down, Small Businesses Need Email
I was just having a conversation about the newspaper industry with Cindy our Marketing Analyst. These are terrible times for the Rocky Mountain News, the San Francisco Chronicle may close its doors, and newspapers...
Unresponsive Email Recipients? Re-activate Them!
I bet you have people on your email marketing list that have never opened your campaign or clicked on a link – or at least haven’t in a long time – yet they haven’t bounced nor unsubscribed....
Two Easy Steps To Smarter Email Marketing
Are you tired of talk of the tough economy? As our new leadership says, it’s going to get tougher before it gets better. So now is actually the time to “think outside the box” or at least think beyond what you...
New Features – Reporting Dashboard
Here at VerticalResponse we work pretty hard to constantly make enhancements to our product. We took a look at your feature requests and decided that our reporting section was in need of some TLC. Here are some of...
How Not To Write a Subject Line
I was recently on an “email marketing resources” site and found some horrifying information that was being given on how to write a great subject line. We all know that one of THE most important parts of...
Get Your Valentine’s Day Email Ready!
I posted this exactly a year ago but thought it was worth posting again (no, I’m not being lazy!). We just got through some major holidays but now it’s time to start over. Your first mission? You need...
Business to Business Marketing – 5 Ideas for Cultivating Leads
If you’re selling to businesses it can be quite a challenge not only getting leads in the door, but what you do with those leads once they’re in. After all, many businesses have a longer lead time to getting a...
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