Measuring the performance of your newsletter
As small businesses plan for the types of email marketing campaigns they want to send out, it’s no surprise that newsletters often top the list. Here are a few reasons why: Newsletters are personable – offering...
Build customer trust by sending these 6 emails
Earn and maintain your customers’ trust by sending these six types of emails.
Spring into email marketing success with our new features
Our recent product release includes another round of exciting features that are sure to put some spring into your (email marketing) step this season. Ready to get started? Read on… Segmentation – Create a...
Marketing giveaway grand prize winner announcement [part 1]
Find out who won The Ultimate Marketing Giveaway and received $2,016 of professional marketing services.
A picture is worth a thousand words. But what about emojis?
Emoji use is on the rise - up 777% YOY - how can you capitalize on this trend to enliven your subject lines and engage customers?
25 proven steps to achieve email marketing magic
Everything you need to know to unlock the rewards of an effective email marketing program.
Event marketing 101: Tips for newbies
One of the funniest and most insightful bits ever done by the late, great George Carlin was his exploration of how changing what we call something can change our perception of it. The message underlying his...
Emotion vs. promotion: 3 ways to get a customer to buy
Pascal once wrote, “The heart has its reasons which Reason knows nothing of…” We can easily apply this famed French philosopher’s quote to our marketing efforts. When someone buys from you,...
7 questions to ask before engaging customers with push notifications
Avoid getting silenced or worse, deleted. Here are 7 questions to ask before sending a push notification.
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