In the midst of holiday celebrations and resolution creation, don’t forget to toast to the emails of years past. While it’s out with the old and in with the new year, the creative subject lines you craft right now can set the stage for a bang-up year of email marketing.

Next to your 2019 goals, jot down ideas from these subject lines we love.

20 New Year’s Eve subject lines

  1. Party on: dresses + jumpsuits — Nordstrom Rack
  2. Don’t wear last year’s styles — Guess
  3. New Year’s Eve: Your First Look for [2019] — Rent the Runway
  4. New Year’s Resolutions — Fancy
  5. Celebrate New Year’s in Neon — Amols’
  6. Celebrate the Season – Holiday & New Year’s Eve Looks Are Here! — Glamour In Rose
  7. It’s The Deal Of The Year… 22% Off ALL Orders Sitewide — FlashingBlinkyLights
  8. Prepare for the End Times — SewVacDirect
  9. Time to Celebrate with Champagne (Pop) — becca
  10. New Year + New Magazines = An Inspired You — Stampington & Company
  11. The end is here! $299 Limited-Run suits are gone when the ball drops — Indochino
  12. Only a Few Hours Left Until [2019]! Celebrate with 20% Off — Showtime
  13. Just for you: A New Year’s Eve treat (code inside) — Pottery Barn
  14. Get your Last Minute New Year’s Eve Party Supplies — Party City
  15. On The Eve Of A New Year — White + Warren
  16. Glow up in these New Year’s Eve looks — Akira
  17. New Year’s Eve Sale! Save 15% The Rest Of The Year — Dunkin’ Donuts Shop
  18. 5 cocktails from around the world for New Year’s Eve — G Adventures EU
  19. Snacks & gifts delivered by New Year’s Eve—order today! — Hickory Farms
  20. The Best Stuff We Read, Did and Ate This Year — The Man Repeller

19 New Year’s Day subject lines

  1. Boots & Sneakers: Start the year with the best! — Zappos
  2. NEW Catalog. Travel ideas to Kick-off the NEW Year. Shop now. — Magellan’s
  3. New Year, New Mac – Up To 70% Off MacBook Pro — TigerDirect
  4. A new year brings new reasons to enjoy gourmet goodies. — Harry & David
  5. New Year, New Beer 101 —
  6. Fancy something new? — Wilko
  7. Happy new year, happy new you — Marks and Spencer
  8. The Secret to a Lasting New Year Glow (for FREE) — L’Occitane
  9. Up to 30% off everything — BEST year ever starts now. — Swanson Health Products
  10. Your Powerful New Beginning + Are You a Hot Mess? — Yoga Download
  11. Keep your pack healthy and happy in the New Year — Petplan Pet Insurance
  12. Reset & Refresh With Something New — White House Black Market
  13. It’s A New Year And Here’s A Reason To Cheer! — Norwegian Cruise Line
  14. Lackluster Hair Is Sooo Last Year — Paul Mitchell
  15. The Year Is New (But This Sale Is Ending!) — The Land of Nod
  16. Happy New Year! Resolve to Save More — Cole Haan
  17. Back to reality tmrw 🙁 Buy 1, Get 2 Free while you still can! — Urban Planet
  18. The Cure for a New Year’s Hangover — Chemical Guys
  19. New Year, Same Great Sale — Original Penguin

It’s the final countdown

Keep the party going by putting these subject lines into action right now. No matter your industry, the following ideas can get you pointed in the right direction: to a fruitful new year.

  1. Start the year right with the right bites
  2. Count your blessings (and your savings) with these last-minute deals
  3. Savor the final tastes of 2018
  4. Get a head start on your budget resolution with 50% off!
  5. Hurry in! These deals won’t be around next year.
  6. Ring in 2019 with a hearty toast: 20% off all artisan breads!
  7. Say Yes to The Year: Your Final Chance For These 2018 Best Sellers
  8. 2018, thanks for the memories. Let’s go out with a bang (and 20% off EVERYTHING).
  9. Time flies when you’re shopping these sales. Don’t forget to check out before midnight!
  10. It’s the night before the New Year and all through the store… are these hot deals
  11. What’s that Clinking? It’s the Extra Change In Your Pocket.
  12. These sales won’t last: an ode to 2018
  13. Happy New Gear! Shop the Collection.
  14. Like 2018, these products are going fast!
  15. Final sales worth celebrating
  16. The sale to end all sales: $20.18 off your purchase. Today only!
  17. Save 50% before the ball drops!
  18. Seconds left to end your year right: 60% off everything
  19. Happy New Year! See what’s new here.

Whatever subject lines you choose to use, resolve to connect with your customers. And, don’t forget to celebrate your personal and business accomplishments. Cheers to a new year of email marketing possibilities!

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© 2018, Lindsey Bakken. All rights reserved.

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