Wondering What to Post in Your Social Media Efforts? Roost to the Rescue!
One of the most common challenges we hear from small businesses owners when it comes to social media marketing is how to find great content to post. Let’s face it, figuring out what to post takes time and...
BlogWorld Expo: Want to Resonate with Your Audience? ‘Get Real.’
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the fourth in a series of posts on their learnings from the conference. See the first three...
BlogWorld Expo: Optimize Your Way to Business Blogging Success
VerticalResponse marketing team members, Ellery and Colleen, recently attended the BlogWorld Expo in Los Angeles. This is the third in a series of posts on their learnings from the conference. See the first two...
Why Storytelling is Important + Other Lessons from Content Marketing World
Last week I had the good fortune of attending Content Marketing World in Cleveland, OH. Not only was I surprised and delighted by the city itself, but I was blown away by the excitement, enthusiasm and knowledge of...
2 Subject Lines – One Winner
I get a ton of daily deal site emails in my inbox, because frankly, I’m hooked. I paid particular attention to these subject lines since they were both daily deals and travel related. Which one are you going...
Email Marketing and Italy; a Comparison
I was on an Italian vacation (my favorite place in the world) pondering what I do for a living – teaching the art of email marketing so that small businesses can use it to grow – and I started to draw...
Why Telling Stories is Important & Other Learnings from the Power of eMarketing Conference
Earlier this week VR marketing team members Amber Ricchetti and Ellery Long attended the Power of eMarketing Conference in San Francisco. There was an overarching theme at the conference which can be summed up as...
Avoid Buzzwords in Your Marketing & Sales and Increase Your Response
I was recently inspired by an article at MarketingProfs about writing styles entitled: Why Do People Write Like That? (And How You Can Avoid Doing the Same). It specifically refers to a disease they call...
What’s in a name? Choosing a name for your email newsletter
Creating a “name” for your weekly or monthly email marketing newsletter can be fun! You either want it to be catchy or you want it to be memorable but you want to call it “something.” We...
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