3 Ways to Improve Your Emails Through A/B Split Testing
How can you be sure you're getting the most engagement possible out of your emails? A/B split testing. Here are 3 quick A/B split tests you can perform.
The Pros Dish: Email & Website Design Tips
Wondering if your website or email design is up to snuff? We sat down with VerticalResponse design pros who dish their helpful tips. Whether you’re starting from scratch or looking to spruce up what you’ve..
5 Easy Ways to Epic Web Buttons That Get More Clicks!
When anyone visits your website, or reads your emails, you want them to take ACTION! So, lead them down a path to take ACTION by using web buttons that don't leave 'em guessing what they should do. Follow these...
Remarketing 101 – The Basics You Should Know
Did you know that over 95% of users leave websites without converting? Ninety-five percent?! It’s hard enough getting customers just to visit your web site, so using creative tactics to keep visitors engaged is...
8 Steps to Building Goal-Scoring Landing Pages
At time of writing the sports world (OK, maybe not the US) is riveted towards the UEFA EURO 2012™ – Arguably the highest-level of soccer competition (with the only notable MIA nations being Brazil and...
The Results Are in! Takeaways from VR Email Tests: CTA Edition
We’re already a few weeks into 2012 and I don’t know about you, but some of my New Year’s resolutions have already started falling by the wayside (gym membership, what?). One thing I am happy to...
Call to Action Test – Which Got More Action?
The quickest way to improve your email marketing is to test and see what works and what needs improvement. It’s easy to do, and you can test anything in your email – subject lines, images, copy,...
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