How to Turn a Negative Customer into an Advocate
It happens to the best of us. Sometimes we fail a customer. We hate it but no company is perfect. And with all of the social media platforms available, the customer can get so angry they blog about it, they Tweet...
Have You Thanked Your Customers Lately?
We all forget our manners from time-to-time. Myself included! So I’m not trying to play Ms. Manners or even Ann Landers, but I do think it’s important to remember to say a full-hearted “Thank...
6 Customer Service Changes You Can Make NOW to be Holiday Ready
The holidays are right around the corner and you know you’ve got to make the most of them, especially if you’re in the retail industry. One of the biggest ways you’ll win new business this season...
An Email Marketing Lesson Not to Take from XFINITY
I recently received an email from the newly branded Comcast, XFINITY. They needed a re-branding in big way in my opinion but I’m not so sure a name change is going to cut it. These days you have to...
Inc.com: CEOs Have More Clients Than Anyone
My latest article is up on Inc.com for my column Girl Power: Female CEOs. It’s entitled, CEOs Have More Clients Than Anyone. Take a look at the variety of clients a CEO has and how to try and make them happy....
The 2010 New Year Checklist for Your Business
Every year here at VerticalResponse I make it a point to come up with a list of 10 things you need to be thinking about in the new year. They may be related to marketing, or running your business overall, and...
What Any Business Can Learn From Chef Gordon Ramsay
I’ll admit it, I love watching any TV show with Gordon Ramsay in it, but “Ramsay’s Kitchen Nightmares” is my current favorite. He’s brazen and harsh. He swears like a sailor and belittles people. Not my...
Follow-Up Emails Can Save You Customer Service Costs
Our Vice President of Business Development Alan Keller, gave me a great idea for a blog post. He got an email from a company that he does business with that he thought would be a great idea for our readers....
A Customer Experience Worth Talking About
I recently visited a neighborhood business, the Brickhouse, a great little restaurant here in the Bay Area. As I looked around this fun joint, I instantly got a sense of the personality of the owners and what it is...