VerticalResponse Customers We Admire – How Lotus Bakeries Got it Right for Mother’s Day
“VerticalResponse Customers We Admire” is a new series where we highlight a customer and the things they’re doing right with their marketing. Below, we discuss a Mother’s Day email from...
How to Get Executive Buy-in for a Testing Program at Your Company
As you know, VerticalResponse takes testing very seriously. While we personally make an effort to dissect each and every facet of our emails in order to optimize the effectiveness of our campaigns (be it CTAs or...
Customer Favorites: Top 7 Webinars Everyone’s Watching
Every Wednesday we host free webinars to help you learn more about email marketing, social media or events for your business, and much more. The webinars are also recorded and posted on our help site so a wider...
Make Everything Bigger Syndrome: a Lesson on Proportion (with Monsters)
This is a blog post intended to lay down some foundational design principles in a way that makes sense to non-designers. Hopefully you’ll learn how to create better looking communications that enhance the...
9 Mistakes We Make with Our Email Marketing
At the end of the day, we’re all using email marketing to accomplish business goals. From growing our subscriber list to generating more sales, email marketing is the workhorse of our marketing plans. So, why...
Learn from the Pros – Contests & Promotions We Love
Contests and promotions are a great way to get people excited and talking about your business. They can be a refreshing addition to your usual advertising. And, when done right, they’ll encourage word of mouth...
Clicking Send is Just the Beginning – Put Your Reporting to Work
Your email deadline is looming. You’ve written engaging content, found great images and used your VerticalResponse template to put it all together. Next, you send out your tests, your manager asks for a...
How to Get Inspired & Kick Writer’s Block to the Curb
How can you force inspiration and enticing copy to spill out onto a campaign or blog? With persistence and advice from the pros, which I've outlined below.
Social Responsibility: You Don’t Need to Be Big to Make a Difference
Any business, no matter how small you are, can do something for the community in an impactful way.
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