We Want You! Call for Customer Submissions
If you’re a frequent reader of this blog, you may have noticed some new recurring features over the last few weeks. In VerticalResponse Customers We Admire, we take a look at VR customers who are getting it...
Tap into Kooky Holidays to Engage Your Readers
We’re all aware of the usual national holidays and most of us seize the opportunity to send out holiday related email campaigns or blog posts such as this one. But are you aware of all the random, specialized...
The Results Are in! Takeaways from VR Email Tests: Offer Edition
We’ve given you quite a few ideas lately on the different components of your email campaigns that you could test (CTAs, Personalization, etc.), but had yet to give you any tips on how to could mix up your...
VerticalResponse Customers We Admire – How Lotus Bakeries Got it Right for Mother’s Day
“VerticalResponse Customers We Admire” is a new series where we highlight a customer and the things they’re doing right with their marketing. Below, we discuss a Mother’s Day email from...
How to Get Executive Buy-in for a Testing Program at Your Company
As you know, VerticalResponse takes testing very seriously. While we personally make an effort to dissect each and every facet of our emails in order to optimize the effectiveness of our campaigns (be it CTAs or...
Customer Favorites: Top 7 Webinars Everyone’s Watching
Every Wednesday we host free webinars to help you learn more about email marketing, social media or events for your business, and much more. The webinars are also recorded and posted on our help site so a wider...
Make Everything Bigger Syndrome: a Lesson on Proportion (with Monsters)
This is a blog post intended to lay down some foundational design principles in a way that makes sense to non-designers. Hopefully you’ll learn how to create better looking communications that enhance the...
9 Mistakes We Make with Our Email Marketing
At the end of the day, we’re all using email marketing to accomplish business goals. From growing our subscriber list to generating more sales, email marketing is the workhorse of our marketing plans. So, why...
Learn from the Pros – Contests & Promotions We Love
Contests and promotions are a great way to get people excited and talking about your business. They can be a refreshing addition to your usual advertising. And, when done right, they’ll encourage word of mouth...
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