• Email design

Make Everything Bigger Syndrome: a Lesson on Proportion (with Monsters)

This is a blog post intended to lay down some foundational design principles in a way that makes sense to non-designers. Hopefully you’ll learn how to create better looking communications that enhance the...

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14 years ago

• Social media marketing

9 Mistakes We Make with Our Email Marketing

At the end of the day, we’re all using email marketing to accomplish business goals. From growing our subscriber list to generating more sales, email marketing is the workhorse of our marketing plans. So, why...

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14 years ago

Learn from the Pros – Contests & Promotions We Love

Contests and promotions are a great way to get people excited and talking about your business. They can be a refreshing addition to your usual advertising. And, when done right, they’ll encourage word of mouth...

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14 years ago

• Email Marketing

Clicking Send is Just the Beginning – Put Your Reporting to Work

Your email deadline is looming. You’ve written engaging content, found great images and used your VerticalResponse template to put it all together. Next, you send out your tests, your manager asks for a...

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14 years ago

• Small business marketing

How to Get Inspired & Kick Writer’s Block to the Curb

How can you force inspiration and enticing copy to spill out onto a campaign or blog? With persistence and advice from the pros, which I've outlined below.

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14 years ago

• Small business marketing

Social Responsibility: You Don’t Need to Be Big to Make a Difference

Any business, no matter how small you are, can do something for the community in an impactful way.

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14 years ago

The Results Are in! Takeaways from VR Email Tests: Personalization Edition

Another quarter, another test! Here at VerticalResponse we’ve been keeping up with our email marketing testing (so have you, right?), so I thought I’d share some of our findings with you once again. The...

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14 years ago

Spring Holiday Emails – Hop to It!

There are some great opportunities to engage and connect with your customers this spring including Easter, Passover, Earth, Tax and Mother’s Day. And these “holidays” mean big business. According...

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14 years ago

4 Reasons Business Partnerships Fail

This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. For a business to succeed, you may need to look to partnerships in order to grow. You may want to offer another service...

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14 years ago