Clicking Send is Just the Beginning – Put Your Reporting to Work
Your email deadline is looming. You’ve written engaging content, found great images and used your VerticalResponse template to put it all together. Next, you send out your tests, your manager asks for a...
How to Get Inspired & Kick Writer’s Block to the Curb
How can you force inspiration and enticing copy to spill out onto a campaign or blog? With persistence and advice from the pros, which I've outlined below.
Social Responsibility: You Don’t Need to Be Big to Make a Difference
Any business, no matter how small you are, can do something for the community in an impactful way.
The Results Are in! Takeaways from VR Email Tests: Personalization Edition
Another quarter, another test! Here at VerticalResponse we’ve been keeping up with our email marketing testing (so have you, right?), so I thought I’d share some of our findings with you once again. The...
Spring Holiday Emails – Hop to It!
There are some great opportunities to engage and connect with your customers this spring including Easter, Passover, Earth, Tax and Mother’s Day. And these “holidays” mean big business. According...
4 Reasons Business Partnerships Fail
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. For a business to succeed, you may need to look to partnerships in order to grow. You may want to offer another service...
How to Write a Great PR Pitch and Get the Media’s Attention
A more effective approach is to “tease” journalists with a brief, personalized email pitch. And the rules of a great email marketing campaign also apply to a successful PR pitch.
Cut the Fat! 8 Ways to Eliminate Unnecessary Overhead for Your Business
For any small business it’s important to spend money where it counts and eliminate unnecessary expenses. Besides looking at what cost drivers you can keep down, it’s also important to remember the...
How Not to Sell to Another Business – A Lesson in B2B Email
It was just another Monday and I was hard at work when I checked my email and saw this subject line: Let’s slap the VerticalResponse logo on some stuff. Well, as a brand lifecycle marketer I keep pretty tight...
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