Inc.com: Cause Marketing: Do a Good Deed to Get a Good Deed

I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, Cause Marketing: Do a Good Deed to Get a Good Deed. Here’s an excerpt: Everybody loves to do good. Here are four...

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14 years ago

• Email Marketing

Email Marketing Tips from a VR Insider

Pssst! Wanna hear the low-down on VerticalResponse? As the newest VR Marketing Coordinator, and your personal VR insider, I have some fresh-faced findings I think you might find interesting. I took what I learned...

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14 years ago

A Happy Mailbox Surprise

Checking my mailbox doesn’t have the same allure it did when I was younger. What once brought letters from pen-pals, birthday cards with checks, and gifts from Nana, now brings bills. And more bills. But, I...

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14 years ago

6 Ways to Help Your Press Releases Get Found

Thanks to the Internet, you can distribute a press release through an online newswire service and it will be re-posted on various news websites. The challenge is how to increase the chances of your releases...

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14 years ago

2 Subject Lines – One Winner

I get a ton of daily deal site emails in my inbox, because frankly, I’m hooked. I paid particular attention to these subject lines since they were both daily deals and travel related. Which one are you going...

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14 years ago

Growing Your Email List Can Be a Piece of Cake

Last Friday morning I stopped in my neighborhood bakery, Noe Valley Bakery, on the way to work. The first thing I noticed – besides the mouth watering pastries – were the signs by the front door and on...

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14 years ago

• Email Marketing

11 Spam Words to Avoid in Your Subject Line

An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email...

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14 years ago

Call to Action Test – Which Got More Action?

The quickest way to improve your email marketing is to test and see what works and what needs improvement. It’s easy to do, and you can test anything in your email – subject lines, images, copy,...

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14 years ago

Inc.com: How to Handle Comments on Your Blog

I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How to Handle Comments on Your Blog. Blogging is great for engagement, but you need to be prepared to handle positive and...

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14 years ago