6 Ways to Help Your Press Releases Get Found

Thanks to the Internet, you can distribute a press release through an online newswire service and it will be re-posted on various news websites. The challenge is how to increase the chances of your releases...

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14 years ago

2 Subject Lines – One Winner

I get a ton of daily deal site emails in my inbox, because frankly, I’m hooked. I paid particular attention to these subject lines since they were both daily deals and travel related. Which one are you going...

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14 years ago

Growing Your Email List Can Be a Piece of Cake

Last Friday morning I stopped in my neighborhood bakery, Noe Valley Bakery, on the way to work. The first thing I noticed – besides the mouth watering pastries – were the signs by the front door and on...

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14 years ago

• Email Marketing

11 Spam Words to Avoid in Your Subject Line

An ever-popular question we get here at VR is “What words should I avoid in an email to ensure inbox delivery?” If only there was a straightforward answer to that question! As with many things email...

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14 years ago

Call to Action Test – Which Got More Action?

The quickest way to improve your email marketing is to test and see what works and what needs improvement. It’s easy to do, and you can test anything in your email – subject lines, images, copy,...

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14 years ago

Inc.com: How to Handle Comments on Your Blog

I have a new article up on Inc.com for my column Girl Power: Female CEOs. It’s called, How to Handle Comments on Your Blog. Blogging is great for engagement, but you need to be prepared to handle positive and...

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14 years ago

iMedia Connection: “Social”-ize Your Email Marketing in 5 Easy Ways

I recently guest blogged for iMedia Connection, and wrote a post called “Social”-ize Your Email Marketing in 5 Easy Ways. If you’re crunched for time and want to get the most bang for your...

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14 years ago

• Small business marketing

How Gap Fails with Their Customer Satisfaction Survey

Any business that has customers should be concerned with their customers satisfaction. At VerticalResponse, we regularly survey our active customers with a simple Net Promoter Survey that asks the ultimate...

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14 years ago

3 New Places to Include Facebook, Twitter & Linkedin Icons

As a small business owner, it’s imperative that you work at building your prospect and customer lists. And it’s OK to have separate contact lists. We all do. Some customers like to be reached via email,...

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14 years ago