Rise To The Top With Facebook EdgeRank
Facebook can be a great place to market your small business; many of you have set up fan pages and are actively building a Facebook audience. One thing you may not realize, though, is that not all of the messages...
Chief Business Marketer: What the Big B-to-B Guys Can Learn from Small Business
I recently guest blogged for Chief Business Marketer, and featured a blog post called What the Big B-to-B Guys Can Learn from Small Business. So, what can large B-to-B businesses learn from the techniques that...
Why An Email Sucks and How to Make it Rock!
We all get hundreds of emails each day between our work and personal inboxes, so what does that mean? Competition for your readers’ attention is fierce. So why do so many emails in our inbox suck? I have a...
The VerticalResponse Button Builder Is Here!
I’ve been writing about call-to-action buttons for a while now and my team kept asking me, “Janine, when can we create a VR Button Builder?” So I’m thrilled to let you know we now have an easy to use...
Email Marketing and Italy; a Comparison
I was on an Italian vacation (my favorite place in the world) pondering what I do for a living – teaching the art of email marketing so that small businesses can use it to grow – and I started to draw...
Lifecycle Marketing: What it is & Why it’s Important to Your Business
Lifecycle marketing (i.e., contacting customers based on where they are in the contact and purchase process) is getting lots of attention in many businesses. In fact, it’s so important that at...
Social Media Day Comes to a City Near You
I love the concept of Meetups, which are localized gatherings of people engaging around common interests. You may have even read my recent blog post about organizing a Meetup of your own. And if you’re in San...
7 Easy Steps to Get More Action on Twitter
If you’re using Twitter for your business, good for you! You’re probably wondering how to get more Twitter activity such as re-tweets and followers. Well, here’s a fun idea you might want to give...
The Social Future is Here!
In the old days there was a pretty limited set of options to spread a message far and wide: You could climb to the top of a mountain and shout to the people below. You could tell some guy on horseback to ride from...
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