11 Small Words that Crowd Your Copy
We talk about copywriting at VR because it’s integral to any marketing. Whether you’re writing an email, website copy, online ad, Twitter Tweet, Facebook post, or blog post, you’re communicating...
Foolish Marketing Can Be Fun!
April Fools’ Day is here and all around the internet you can find humorous gags and jokes that in addition to being funny, make you take a moment and think, is this for real? We applaud everyone that has a...
7 Steps to Running a Successful Contest for Your Business
Recently the VR Marketing Team has held a few different contests for our users. And in the process they’re discovering lots of great learnings you can leverage for your business! Running a contest can be fun...
Top 10 VerticalResponse Guides
Each month the team at VR publishes a new guide focused on email marketing, social media and other topics to help our customers learn new skills and maximize their marketing potential. Last year these marketing...
How To Extend The Life of Your Email Campaign
You spend a lot of time creating a great looking, information-filled email marketing campaign. You send it out to your recipients and within 48 hours you see your response rates start to slow down. That’s...
5 Ways to Get More Action from Your Call-to-Action
The email marketing campaigns you create and send weekly, monthly, or quarterly are your way of letting your recipients know what’s going on with your company, what’s new, or what deals you’ve got...
Adventures In Testing – Our Very Own “Which Test Won”
Testing, testing, testing. We say it often enough that it might even sound like “blah, blah, blah” to you. But, it’s integral to a successful email marketing campaign. You may be familiar with...
Behind the Scenes with a VR500 Email Award Winner
Taylor Dance Center is the third place winner of the 2010 Q4 VR500 Awards for Email Marketing Excellence! We went behind the scenes with them and conducted an interview about their email marketing program. Melissa...
Top 10 Things to Test to Put Your Email on the Top 10 List!
To stick with the “10” theme for VR’s 10th Birthday this month, here are 10 things you can test in your email to make it better than ever. From Name: The most effective From Name is what your...
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